WirSindDu - WirSindDu

Stories.Human

Children are told stories to fall asleep -
adults to wake up.

Jorge Bucay

We often have a wrong impression of a person because we simply don’t know his or her experiences, or history. Have you ever asked yourself why a person is the way they are? Which experiences have shaped them? What successes or setbacks has the person that stands behind a company experienced?

When we read stories of people, we get to know the real humans and learn from each other.

Stories have a domino effect on other people's lives. WirSindDu is a storytelling platform that brings humans and businesses together through the power of our own stories.

We are convinced that H2H communication (Human2Human) is the communication of the future. Whether private or corporate, we are all human beings and what connects us all, is the search for meaning and purpose.
Stories help us find the purpose in our lives and activities. This is why, storytelling is the basis of the WirSindDu Purpose Marketing Concept.

Together we write storytelling history.

One Story at a time.

Stories inspire.

To learn about the lives of other people helps us grow from their experiences, successes and failures. We learn from actions and their consequences, from acceptance and injustice.

Stories sell.

"Storytelling for business" is the foundation and a tool to discover and communicate the purpose of your company. Through stories, your company will be ready for the transformation from shareholder to stakeholder value.

Stories connect.

Regardless of whether the story has a business or personal purpose, they have the power to connect our emotions with the logical and make the everyday more interesting.

Stories teach.

They teach us and help us to learn from failures. They show us what is possible. They communicate values, practices and traditions. Stories are the source of valuable experiences.

Stories are soft skills

Stories are empathy, authenticity, vulnerability, and transparency. These are important elements of our emotional intelligence and soft skills that distinguish humans from AI and give us a competitive advantage in today's market.

Stories are purpose

Purpose and stories go hand in hand. When we reflect on our lives, we find the meaning, the why of our existence.

I am a business owner

Why should I share my story?

Instead of just talking about products and services, tell your story:

It is not the product, it's you!

  • Who is the person behind your company?
  • What makes your company unique?
 

When you tell your story:

  • you stand out from the competition
  • you will be remembered by your customers
  • you make your business known and unique
  • your business gets a human face
  • in the end you win fans and loyal customers

People don’t buy what you do
they buy why you do it.

Simon Sinek

Marketing MEETS purpose

we think differently
From What
via How
to Why

We coach and guide your organization in marketing and design with a focus on purpose. We help organizations, leaders, and teams discover, position and transform their purpose to maximize results.

We are rethinking marketing. In the new digital transformation, conventional marketing no longer works. Community, a new we-culture, is the key to success in today’s society. Through meaning marketing, we change the focus from I to we.

We accompany you in discovering, writing and publishing your stories in various media. We connect the human beings in the company with the purpose of the company. The human beings, the entrepreneurs and the employees represent the face of a company. Founder stories are unique, they have the power to move people. They bring a hero, a conflict and a solution. We develop a marketing and communication strategy based on the why of your company.

Our consulting expertise begins with working with you and your team to understand your company purpose, audience and marketing strategy, then focusing in on detailed action plan based on our purpose-marketing structure.

We develop a corporate identity based on the people behind the company. This gives the company a human face, a personality. The why of the company is always reflected in our work. People and their needs are the focus in the new digital world.

We get to know the person, the company and create design concepts together. Design is our passion. We are convinced that design changes the world. Everything from a single hand, from logos to websites and brochures.

Content creation gives your company a voice, and good, timely content delivers real results. Talk to us about a content creation plan for your business!

We make social media easy for our customers. We provide solutions for social media appearances, short video clips, social media planning and consulting.

WirSindDu builds a new togetherness between people and companies based on meaning and shared values in a glocal (global + local) environment. In a new digital world, the need for belonging is constantly increasing.

With a global viewership, we have access to a large audience of creative, talented and open individuals who are always seeking likeminded people to partner with!

Why purpose?

1 %
profit

purpose-driven companies deliver growth and profits above the industry average.

1 %
engagement

of employees are motivated, passionate about their work and feel proud of the org.

1 %
happiness

employees at Purpose-driven companies live longer, healthier, and happier lives.

Quelle: Deloitte

I am a private person

Why should I share my story?

Storytelling is a tool to discover the purpose in our lives. When you tell your story, you will slowly peel away all the labels society has given you, like layers of an onion, one by one. You will know your true self, you will feel free and relevant.

We love video stories

how do you share your story?

1

REGISTER

As a private person, your story is free! First of all, you have to register. If you are an entrepreneur and want to share your company’s or product’s story please contact us.  We have different solutions for you.

2

SEND US YOUR STORY

After you register you can upload or middy your story. You can also upload photos, pdfs or word files. If something is not working, just  contact us.

3

WE EDIT

We try to make our editing and approval process as short as possible.

Stay with it with us! We will inform you as soon as we are done.

4

WE PUBLISH

You will receive an email when your story is published. At any time, you can let us know if you want to modify your story. We are flexible and want you to feel comfortable with us.

Here you can download our tips and guidance on storytelling.

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