Above all authenticity. We have enough of clichéd stories. Personal stories are powerful, unique and authentic. There is only one you, there is nothing more unique than your own story and experience. Your personal story encompasses your experience and is like a fingerprint that is entirely yours.
Just like children who learn from stories, we as adults are set up to learn from the moral of stories. Stories transport us on a mental journey. We are motivated and inspired by the stories we read. Ultimately, it’s all about identification. We identify with the stories that draw on similar experiences. Stories that touch us the most, are those that reflect our fears, hopes and experiences. We find these stories credible.